Two headline news article gripped our hearts this week: the 80-year-old Grandmother who had her hand severed after it got stuck in between lift doors at her HDB block after returning from her usual morning walk with her dog. We cannot imagine the trauma this elderly lady went through!
Then we read the tragic news of a 30-year-old lady who died in an explosion that took place at a Chemical Lab in Jurong. She had just returned to work from maternity leave the week before. She left behind a newborn daughter who is just six months old. Our deepest sympathies go towards her family.
We are all born to protect; it’s an instinctive act of love and duty for our children, spouses, parents, siblings and family. Each night, our bedtime prayer will consist of asking God to keep all our loved ones (near or far) safe, to watch over our coming in and going out until we meet again.
This TVC tells of a true story of a fire which engulfed a Japanese restaurant. The AXA Claims Service Manager, Kenny, helped the chef get back on his feet by expediting his claims, referring the best medical help to treat the chef’s injury, a social worker to counsel his elderly mother and even ensuring the renovations for the restaurant start immediately so that F&B operations can resume soonest. For AXA, it’s a calling to protect, be it our Health, Family & Home, Travels and the Environment.
Think about it – these folks were going about their ordinary day, doing their own things when an accident struck and their lives (and their family’s) had been irrevocably changed, forever. Just recently, an ex-colleague of mine walked into an uncovered drain while carrying her 4 year old toddler son and an umbrella in the rain. She fractured her left leg instantly and had to be rushed to the A&E in an ambulance to undergo an emergency operation. When I visited her, she was lamenting that in 3 seconds, her life changed. She was feeling so miserable.
Which bring us to the question, in times of crises, who is there to protect us?
While many of us may not be policy makers, we can still do our part to make Singapore safer to live in. Many of these accidents that take place can be prevented with a little more proactive safety measures, stringent maintenance and sensitive urban planning. To demonstrate this ‘Born to Protect’ spirit not just for its customers but for the larger community, AXA has launched a “Safer City Contest” to protect Singaporeans from unexpected nasty surprises.
Starting today, AXA is inviting the public to contribute ideas on how/who/where to make Singapore a safer city. Whether it’s padded curbs to minimize injuries, anti-slip paints on public walkways to prevent falls, or more glow in the dark signage in HDB estates to deter crimes. Every idea counts! It only takes a simple idea to make a big difference.
PARTICIPATE IN 2 SIMPLE STEPS:
- SMS your idea to 76677 in this format: AXA <space> YOUR NAME <space> YOUR NRIC <space> MY IDEA FOR A SAFER CITY
- Like this FB Post, share it on your own FB. Tag @AXASingapore and add 3 hashtags: #AXASingapore, #AXASaferCity and #BorntoProtect. Remember to set the post to public for verification purposes.
AXA will collate all the submissions and pick 3 ideas to turn into reality. The first 100 entries will win S$30 Takashimaya Shopping Vouchers! Winners will be announced on AXA Singapore Facebook page on 16 November (Monday) 2015.
SPOT AXA CAPSULE DISPENSERS AT MAJOR BUS STOPS!
To make the message of a safer city fun and accessible, AXA has transformed four bus stops’ posters into mega-sized capsule dispensers. Inspired by toy capsule dispensers in the 80s, all it takes is a push of the button on the dispenser to receive free capsules containing Band Aids, Mosquito Patches, Medicated Ointment and Cough Drops.
The four bus stop dispensers will be located at Bugis Street (opposite Bugis Junction), Dhoby Ghaut (at Plaza Singapura), Marine Parade (beside Parkway Parade) and Church Street (beside OCBC Centre).
If you spot one, do snap a photo, upload it to your social media pages, geo-tag the location, hashtag #AXAsingapore, #BorntoProtect and #AXASaferCity to help spread awareness of this worthwhile AXA Safer City campaign! We’ll be keeping a lookout for these AXA Capsule Dispensers when we head out this weekend too!
Together, let’s make Singapore a safer city for all.